Step 3: Optimize Your TikTok Profile
Your TikTok profile is your business card, and you have limited space to make an impression. It’s crucial to make the most of it to draw people in, and you’re about to find out how.
To optimize your TikTok Business account, you need to:
- Choose a profile picture
- Make your bio stand out
- Pick your URL
- Apply to get verified
A. Choose a Profile Picture
Ensure that your profile photo is visually appealing and accurately reflects your brand. Aim to establish a visual connection between your TikTok account and other digital platforms.
One way to achieve this is by incorporating the same logo or colors across your website and your TikTok, Instagram, and Facebook accounts.
B. Make Your Bio Stand Out
When crafting your TikTok bio, remember that you’ve got a limited 80 characters to make a lasting impression. Keep it concise and don’t forget to include a Call to Action (CTA) that prompts your audience to take action. If it aligns with your brand’s tone, consider adding an emoji to inject some personality and save on precious character space.
C. Pick Your URL
The decision of where to direct users, whether it be to your website, a landing page, other social accounts, or a downloadable resource, depends on your strategic goals, so proceed accordingly.
D. Apply to Get Verified
Having a verified account on TikTok comes with some pretty sweet perks. It’s like having the seal of approval from the higher-ups at TikTok, which not only boosts your exposure but also adds a level of credibility to your brand.
It’s not just for the mega-famous, either – in fact, you’re eligible for one by requesting verification through your Settings and Privacy menu.
Here is how to get your Business Account verified on TikTok:
- In the TikTok app, tap your profile picture in the bottom right corner.
- Tap the three lines in the top right corner.
- Go to “Settings and privacy“
- Tap “Manage account“
- Select “Verification“
- Tap “Request Verification“
- Choose “Business Account“
- Enter your business information, including your website, email address, and phone number.
- Upload a copy of your business license or other official documentation.
- Tap “Submit“
- TikTok will review your request and notify you of the decision within a few days.
Step 4: Create Content that Will Captivate Your Audience
There’s no magical formula for creating an amazing TikTok video, but there are some helpful guidelines to keep in mind.
First and foremost, ensure that your sound and video quality are top-notch. This may sound obvious, but it really does make a difference in how much people enjoy watching your content. You don’t have to break the bank on expensive equipment, but do try to film in well-lit areas with clean audio.
Moreover, don’t create content just for the sake of it. Instead, be intentional and think about ways in which you can bring value to your users’ feeds. Whether you go for educational, entertaining, or interactive content, aim to make it relatable and helpful for your target audience.
Now that you know the primary principles you should keep in mind while creating content, let’s also look at some more actionable tricks you can sneak into your videos to make them more “addictive.”
Here’s how to use the MESH Technique (Music, Emotion, Story, Hook) to create catchy TikTok videos:
- Music
- Rhythmic edits: Time your cuts, transitions, and effects to align with a beat or melody in the background music.
- Silent films: Go against the grain by omitting music and focusing on strong visual storytelling.
- Emotion
- Micro-emotions: Aim to evoke an emotion in the first 2-3 seconds, whether it’s curiosity, humor, or excitement.
- Story
- Backward storytelling: Start with the climax and then quickly ‘rewind’ to show how you got there.
- Leverage other people’s stories: Use TikTok’s “duet” or “stitch” feature to share experiences that are similar to other stories that went viral on TikTok. The idea behind leveraging other people’s stories is rooted in community engagement and the ability to bring multiple perspectives into a single narrative or topic.
- Hook
- Cold open: Start your video in the middle of the action or a high-stakes moment.
- Cliffhanger endings: Use your last second to tease a follow-up video, turning single videos into a series.
Step 5: Get Your SEO Ducks in a Row
TikTok has stepped up its game with its improved search function for keywords and captions. It’s actually gotten so good that Gen Z is using TikTok as a search engine more than Google!
This is great news for savvy brands who can take advantage of TikTok’s enhanced search capabilities. By applying traditional SEO techniques, you can increase your chances of making it onto the For You Page.
Just like you would for a regular website, conduct thorough keyword research and carefully consider how your target audience would search for content. Then, when you create your TikTok video, craft a caption that resembles a microblog and make sure to include relevant keywords both in the body of text and in hashtags as well.
Step 6: Dig Into Analytics
As you continue exploring TikTok, it’s crucial to take a step back and assess how things are going. Try SocialBee’s Analytics for insights into post engagement, audience demographics, best posting times, and more.
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Analytics are incredibly valuable as they eliminate the need for guesswork in your content strategy. They provide concrete evidence of what is working and what isn’t and offer a range of insightful metrics that can inform your future actions on the platform.
Step 7: Check Out TikTok’s Ad Platform
According to TikTok, a remarkable 67% of users have been inspired to make purchases based on content they’ve seen on the app. This alone proves TikTok’s massive commercial impact.
To promote your content on TikTok, you have a couple of options. You can invest in promoting your own posts or collaborate with user-generated content creators or influencers using TikTok’s Branded Content portal. These choices offer a more organic and authentic way to advertise on the platform.
Alternatively, you can opt for more traditional ad placements available through the TikTok ad manager, such as in-stream ads or on the For You Page. You may also want to consider investing in a paid branded hashtag challenge or explore other advertising options.
7 TikTok Ideas for TikTok Business Accounts
Now that you know your TikTok ABCs, it’s time to start creating content.
Here are 7 ideas to help you with creating TikTok content for your business account:
- Post behind-the-scenes content
- Show how your products are used
- Use TikTok to announce new product launches
- Consider collabs and influencer marketing
- Find a trend to take part in
- Create your own TikTok trends
- Go live
1. Post Behind-the-Scenes Content
Showcasing the inner workings of your business has become one of the most beloved forms of branded video content on TikTok. Here’s how @myglow2 does this:
This particular type of content not only fulfills customer curiosity but also adds a personal touch to your brand, all while shining a spotlight on the popularity of your products.
2. Show How Your Products Are Used
To effectively engage your TikTok audience, include educational content in your videos. By creating how-to or step-by-step videos, you can provide viewers with valuable knowledge while keeping them entertained. Take a page from @mrskincare_’s book:
One way to make your content even more interesting is by demonstrating not only the conventional uses of your products but also introducing lesser-known ways to utilize them.
3. Use TikTok to Announce New Product Launches
Build excitement for your product launch by strategically teasing it before and during the launch. This approach creates a sense of anticipation and gives users a reason to follow and engage with your content for updates, as you can see in @dermaexpress’s video:
By providing sneak peeks, revealing hints, and sharing behind-the-scenes content, you can generate hype and keep users interested in your product.
4. Consider Collabs and Influencer Marketing
TikTok’s creators are actively seeking collaborations with brands; you just need to find the right match. Look for a TikTok creator whose audience aligns with yours, and negotiate sponsored content that fits within your budget. This approach works wonders for @olivegarden:
Additionally, consider partnering with complementary brands to jointly promote events or promotions, giving you access to a new audience.
5. Find a Trend to Take Part In
Something’s always trending on TikTok: audio, stickers, viral content, and activities. Stay on top of these trends and find ways to incorporate them into our own videos. However, rather than simply following the herd, it’s essential to put our unique twist on these trends to make them truly our own.
To achieve this, @ikea_usa jumped on the haul bandwagon:
For increased chances of success, add a creative storyline or narrative. Alternatively, you can look for patterns or similarities in different viral videos, audio, or stickers and think of ways to merge them into one cohesive concept.
6. Create Your Own TikTok Trends
To create your own trend on TikTok, think outside the box and explore new ideas, focusing on crafting original and captivating content.
Challenges are a great way to engage others with your content, spark enthusiasm, and encourage user involvement, and @target maximizes this strategy:
It’s important to be patient and persistent, as building a following takes time. Keep refining and evolving your content, and eventually, you’ll see the results of your creativity.
7. Go Live
Live streaming on TikTok offers an opportunity to connect with your audience in real time, and smaller brands like @weareneutralground know it:
Going live allows your followers to engage with you instantly by asking questions or providing feedback, creating an authentic and thrilling experience.
